Position
As an ideal Senior Social Media Strategist (d/f/m) you have at least five years of work experience as a digital, social or creative strategist in the agency world. You will develop evidence-based, smart strategies by working closely with the creative team and supporting them with your innovative approach, a deep understanding of the media landscape, and a flair for data to make our communication even more effective.
You enjoy making complex issues understandable through storytelling and scrutinizing existing solutions and have a broad understanding of the digital and social landscape. Ideally you bring in-depth knowledge and personal interest in individual digital specialist areas.
Your tasks:
- Strategic consulting for channels, content, and social media consulting for new and existing clients with regard to campaigns and communication ecosystems
- Campaign orchestration between paid and non-paid measures across the entire spectrum of playable touchpoints
- Quantitative and qualitative target group analysis and, if necessary, redefinition depending on the customer's challenges
- Campaign evaluation with the help of reports and benchmarks, including the presentation and derivation of recommendations for action
- Developing strategic guidance and influencer guidelines
- Analyzing customer entry points and creating customer journeys
- Analyses of target groups, markets and trends
- Identification of new channels and platforms with growth potential·
- Development of data-based media strategies, and creative editorial plans·
- Create reportings for our campaigns and always-on
- Develop KPI frameworks
What you score with:
- 5+ years of experience in digital strategy, ideally within an agency environment
- Strong analytical mindset with the ability to turn insights into actionable strategies
- Strong communicator – clear, persuasive, and confident with clients and teams
- Naturally curious, proactive, and passionate about digital trends & technologies
- A collaborative team player with a strategic point of view
- Fluent in German and English
We are looking forward to your application!
About us:
We are an international, diverse and likable bunch of 70 hungry minds and brand enthusiasts. Our superpower is thinking strategy and creative as one. From differentiating brand platforms to outstanding campaigns. We love to work for disruptive start-ups and established brands with a challenger spirit.
Since 2023 we are the creative lead agency for Opel/Vauxhall. Oh, and we run a bar at Brunnenstr. 10 in Berlin. Pop in and have a “Burning Horse” with us at TROYA!
